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On Wednesday, June 24, McLean Bible Church (MBC) officially unveiled a new corporate logo to the congregation. This new logo is a result of efforts to be more intentional with our visual identity and to better represent our multi-campus strategy from a visual perspective. It will take some time to incorporate the new logo into all of our communications; but in the meantime, we thought it was appropriate to take this opportunity to share this news with our church family.

The primary objective was to create a logo that clearly indicates that MBC is “one church in multiple locations” as well as allow each campus to build its own unique visual identity easily recognizable in the current and future communities where MBC has a campus presence.

The inspiration behind the design is the “diamond” shape of the District of Columbia. The MBC mission is to make an impact on secular Washington, DC with the message of Jesus Christ and Pastor Lon has often referenced our multi-campus strategy as creating a “spiritual beltway” around the District of Columbia. This logo mark is intended to be symbolic of that mission with the shape of the District as the starting point.

The three separate sections of the logo mark point “out” and “up” from the center of the image symbolizing that our focus is not only on the actual District but also the entire DC-metropolitan area. Each piece of the logo mark is a different shape and color, symbolizing that our campuses are “fraternal” twins as opposed to “identical” twins, meaning that while the core MBC DNA for each campus is the same, each campus will have its own unique flavor or personality.

The space at the center of the mark creates a “cross”, a subtle indication that Christ is at the center of who we are and everything we do in this city.

The color scheme is designed to be current and colorful, yet not too colorful, as to stick with colors that work well together and are pleasing to the eye for both males and females. We also have the challenge of choosing a color scheme that prints well and looks nice on a computer screen. We believe we have accomplished this in the new logo color scheme.

Each campus will have their own campus specific logo for campus specific communications and related materials. The logo will be a variation of the primary MBC logo, with minor changes including one accent color and the addition of the campus location under the church name.

As with any major rebranding campaign, the roll-out of the new logo will be systematic, occurring in phases over the summer. To be good stewards of the resources God has given us, we plan to “grandfather in” the new logo as materials need to be reprinted to avoid unnecessary waste. However, the new logo will become the most visibly noticeable this fall as we launch a brand new web presence, new bulletin, and other corporate documents.

We are very excited to mark this new chapter in MBC history and pray that God will use this new visual identity to connect more people in the DC metro area to the Gospel message of Jesus Christ.

If you have any question or feedback regarding the new logo, please email the communications team at fyi@mcleanbible.org